CITY & GUILDS

Vertical Content

Produced a series of short-form vertical videos that transformed complex government white papers and skills policy updates into clear, engaging content for post-16 learners. By breaking down technical information into accessible, social-first formats, I helped audiences understand emerging opportunities in education, apprenticeships, and vocational training. Using trend-led editing techniques and platform-specific storytelling, the content increased engagement with key policy topics while positioning City & Guilds as a trusted voice on the future of skills and career development.

Skills Change Lives
Skills Change Lives was a City & Guilds campaign celebrating the lasting impact of skills development through the stories of successful former learners. I was responsible for filming and editing a series of interviews featuring Ainsley Harriott, Alan Titchmarsh, Caroline Feraday, Denise McAdam, and Karen Millen, as well as producing a vertical video campaign for social media. Working with limited location reconnaissance and a highly agile production approach, I delivered a polished suite of content that showcased how City & Guilds qualifications helped shape their careers and achievements.

Marketing & Events
Produced a wide range of marketing and promotional video content to support City & Guilds campaigns, events, and brand initiatives across digital and social channels. Working closely with marketing teams and detailed content plans, I delivered high-quality photo and video assets designed to drive engagement and increase campaign reach. This often involved hybrid shooting, capturing both photography and videography simultaneously in fast-paced live event environments, while adapting quickly to changing conditions and tight production schedules to ensure all key content requirements were met.

The Oxford Group by City & Guilds
Created engaging video and podcast content for The Oxford Group, a global leadership and management consultancy specialising in executive coaching, leadership development, and organisational performance. Working closely with internal stakeholders, I filmed, edited, and delivered webinars, podcasts, thought leadership interviews, and promotional content that transformed complex leadership concepts into compelling and accessible stories. Through a blend of videography, photography, audio production, and post-production, I developed digital assets that enhanced brand visibility, supported marketing initiatives, and showcased the impact of services such as executive coaching and the 5 Conversations framework for audiences around the world.