CITY & GUILDS TRAINING

Led the creation of video and visual content for City & Guilds Training across the UK, supporting a range of brands including Gen2, Intertrain, and Trade Skills 4U. Working closely with Marketing, Sales, and Education teams, I played a key role in developing content that showcased high-quality training programmes across engineering, construction, rail, energy, and electrical sectors. From promotional campaigns and learner success stories to event coverage and social media assets, I filmed, photographed, and edited content designed to engage learners, support employers, and raise awareness of skills development opportunities. Through strategic visual storytelling, I helped communicate the organisation's mission to close skills gaps, drive career progression, and increase access to training across a wide range of industries.

Vertical Content

Delivered a social-first vertical content programme for City & Guilds Training and Trade Skills 4U, repurposing long-form training, webinar, and promotional videos into engaging short-form content for TikTok and YouTube Shorts. By adapting content to platform trends and audience behaviours, I extended the value of existing assets while launching dedicated series focused on tools, trade skills, and training insights. The strategy generated over 600,000 organic views, grew the TikTok channel to 10,000+ followers within three months, and delivered Marketing Qualified Leads (MQLs) through organic social media activity.

What is a Spirit Level?

How to Use a Spirit Level

How to Wire a Double Socket: Part 1

How to Extend a Short Cable: Part 1

Marketing Content

Why Train With Us?

UK Construction Week 2025

London Training Centre Tour

Trade Skills 4U

Developed a wide range of video content to support Trade Skills 4U's training programmes across electrical and green skills sectors. Creating everything from learner success stories and training centre showcases to promotional campaigns and course-focused content, I translated technical subject matter into engaging content for both prospective learners and industry professionals. A key focus was the creation of a short-form vertical video strategy, producing platform-specific content that significantly increased audience engagement and contributed to growing the organisation's TikTok channel to over 10,000 followers. Through a combination of filming, editing, photography, and social-first content creation, I helped strengthen brand awareness, highlight career development opportunities, and promote skills training across a nationwide audience.